"This book here!"
" How?"
" E 'toilet paper! "
" Ah, terrible! "
" No, it's cool! "
Whenever we have Italy in literary reviews and book fairs, we hear the same things . We read a little Italian. E if an alien came from Howl to reproach him? There is little to do, Howl and accept cash in on the shot. It seems a trivial thought, but when someone - whether a friend or wise for the contract - he tells us that we read a little, sorry. For some people this is so, Howl and trusts will be the same for you. The feeling that we could inform or delight more by reading should be a stimulus. But for the most penisolani is not so.
While we read little, at least we try to quantify that little. It is not difficult. Last ISTAT response was clear: the Italians only read three books a year on average. Basically to read one takes the beauty of four months.
The sigh you hear suggests that the data you do not like. Howl does not disagree. Let us reason together as to why this poor result. The reasons that prevent a healthy enjoyment of reading can be lost between the lines of what will be said, unless Howl no reasons in summary form.
What is most shocking is that everything could be due to the lack of curiosity. According to Howl, but especially by some eminences of culture, everything comes a bit 'by the interest that you have to something. If that does not affect anything, it is ignored. You do not have incentives to follow the adventures of the character of that novel, that you do not appreciate the goodness script itself, then, why read it?
Another reason for the low reading, Howl plays more like an excuse, is the lack of time. I have so many things to do, we can not read . Usually the things we love, we always find the space, even if it is necessary to defy the laws of physics.
third factor, which is rarely discussed, is the competition that the paper was written in the era of television and the Internet. We must share the cake. News and short stories are also online - soon will spread the e-book - and especially the Italian still remains an animal of the cathode ray tube. Books and newspapers, in short, they prefer the Internet and TV. Sociology cross my ... This deserves a separate guide, since there are no conclusions about both positive and negative.
But back to why you sighed a little above. The Italians, it was said, are not as attracted by the object book. In Japan, to arouse the curiosity of readers, came up with a new format that we can not use at least once a day. A new pocket? No, a new roll: the toilet paper!
The initiative is real and has also had success. Let's talk about giving us a smile. The thriller writer Koji Suzuki has released his new book on toilet paper. To experience it, is beginning been put in public toilets in Tokyo. Ingenious, no? Leveraging on the needs "of first necessity of man has ever happened. One goes to the bathroom and in the midst of catharsis is struck by the teeming ... words, printed and on display on the roll of paper. The curiosity stimulated the stimulation is certainly virtuous, but please do not identify with Howl too ... The
cartellaio is not able to let you know in which stores - or in which the shelves - the book was placed hygiene. What is certain is that the marketing operation was very witty. Those of the publisher Hayashi Paper knew better, and Drop , the title of the book published a year now ago, has had good sales results. The author, Suzuki, for the record howliana is to Ring and Dark Water , from which they were derived films. We
we go to the toilet, perhaps in a not too distant future, and find the latest best sellers at your fingertips. The strategy could also work here. According to Howl, however, this applies only to a user-friendly literature. Read on a layout like this, to say something banal, it is very uncomfortable. If you want to do things you can not seriously regardless of the good old smelling bulky. The book hygienic, with all that entails, more than anything else is just an object, say, cool?
***
" What laws?" "What advise me."
always depends on all by ourselves, how we are willing to intrigued, by the way in which we look - in this case we read - old and new. However Howl invites you, by chance, reading. Look what you like. Do not let the books go to make cool . buy it, scambiamoli. If we just let them there greedy little gift, and you will see that culture is not going to roll.
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